Generative AI is increasingly capable of creating video, music, and other media on demand. But who actually wants it, and why?Watch as Luma AI CEO Amit Jain, Suno Co-Founder and CEO Michael Shulman, and Splice CEO Kakul Srivastave discuss the growing markets for generative media, and how they can be served without harming or displacing the artists they claim to empower.

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